WOMEN ENTREPRENEURS IN PAKISTAN: BREAKING BARRIERS AND BUILDING LEGACIES!

The most critical change that female entrepreneurs have seen in Pakistan is shifting from doing business in person to online selling. Online business has simplified doing business more than ever before. Now, it is pretty easy for an entrepreneur to set up a brand, attract customers, and broaden their scope. In fact, growing your brand in Pakistan online has become more of a need than a luxury in terms of conquering the market. The rapidly growing user base of online portals is encouraging women to use these mediums for marketing their products, selling services, and building brand recognition. Today, business growth paths include social networking platforms, e-commerce websites, and many digital marketing strategies that expand success borders for growing your business online in Pakistan. Earlier, women were not able to enter into traditional networks, but today, they can even reach out to audiences around the world. Democratization of entrepreneurship through digitalization has, therefore, allowed all women across various backgrounds and regions to create and grow their businesses right from their homes or offices.