Sustainable Marketing Strategies: Best 8 Case Studies In 2024

Sustainable marketing represents a forward-thinking marketing approach, focusing not just on the environmental impact of business activities but also on long-term social responsibility and economic sustainability. While “green marketing” is often used interchangeably with sustainable marketing, they differ in scope. Green marketing focuses exclusively on the environmental benefits of a product, whereas sustainable marketing considers the entire lifecycle, social impact, and future viability of the product or service. This strategy integrates environmental and social concerns into business practices and promotes these efforts to consumers as part of the brand’s value proposition.