BizOp and Selling a Small Business: A Strategic Approach

Selling a small business as a BizOp (business opportunity) can make the process more attractive to potential buyers. By framing your business as a BizOp, you offer buyers a ready-made, proven business model, along with support and training, which minimizes the risk of failure. This approach appeals to individuals who may be hesitant to start from scratch, giving them the confidence to invest. For sellers, presenting a business as a BizOp can increase its marketability, potentially leading to a faster sale and a higher selling price.